The Sundance Square Management Team
We invite you to learn more about the members of the Sundance Square management team, who use specialized skills and experience to spur the success of our 35 block, mixed-use development in downtown Fort Worth.
Johnny K. Campbell
President and CEO
Since 2001, Johnny K. Campbell has been president and CEO of Sundance Square, responsible for development, leasing, merchandising, and property management of Sundance Square’s portfolio of properties. Under his leadership, Sundance Square has continued to expand, improve, and achieve national prominence.
Prior to joining Sundance Square, Mr. Campbell worked with the Rouse Company of Columbia, Maryland, for 20 years. His urban mixed-use management responsibilities have included Harborplace and The Gallery on the inner harbor of Baltimore; Pioneer Place in Portland, Oregon; Westlake Center in Seattle; The Riverwalk in New Orleans; Tabor Center in Denver; and Arizona Center in downtown Phoenix.
He is currently chairman of the board of Downtown Fort Worth, Inc., and is the immediate past chairman of the board of the Fort Worth Convention and Visitors Bureau and remains on that board. He also currently serves on the board of directors of the Fort Worth Chamber of Commerce, Fort Worth Metropolitan Black Chamber of Commerce, Fort Worth Library Foundation, Aledo Independent School District, and North Texas Commission. He is actively involved in several projects related to transportation, the public market, and community efforts in Fort Worth.
Mr. Campbell is a graduate of the University of Houston.
William Murray Booker Jr.
Director of Leasing
As director of leasing, William Murray Booker Jr. is responsible for leasing millions of square feet – including offices, retail spaces, and apartments – in Sundance Square. His efforts have led to occupancy rates above 90% for more than a decade.
Before joining Sundance Square, Mr. Booker served with J.C. Penney’s, where he held several positions, including the manager of stores in Irving and Fort Worth. After 31 years with J.C. Penney, he joined the Sundance Square team in 1999.
Mr. Booker also serves as the vice chairman of the Fort Worth Library Foundation.
An All-State football player in high school, he attended the University of Tulsa on an athletic scholarship.
Tracy Tarrant Gilmour, CMD
Director of Marketing
Tracy Tarrant Gilmour is responsible for the public image of Sundance Square through publicity, media relations, consumer advertising, events, promotions, and sponsorship.
Before joining Sundance Square, she worked for Simon Property Group for 18 years. At one time, she oversaw marketing for more than 60 malls from Salt Lake City to Atlanta. She took her current position with Sundance Square in 2001.
Mrs. Gilmour has served on several prominent North Texas committees, including the Festival and Events Committee for Downtown Fort Worth Inc., the Fort Worth Convention Bureau Marketing and Tourism Committee, Touchdown Fort Worth, and the host committee for the 2011 Super Bowl. She was also the lead contact for ESPN’s footprint in Sundance Square for Super Bowl XLV and the NCAA Final Four in 2014.
She holds a bachelor’s degree from Wichita State University and the Certified Marketing Director accreditation from the International Council of Shopping Centers.
Director of Operations
As director of operations, Dale Kesteloot is responsible for all aspects of building operations, maintenance, and construction. His in-depth knowledge of building systems, building technology, and personnel management has made him an essential member of the Sundance Square team.
Sundance Square is a unique mix of old and new buildings, each with operational challenges and opportunities. Mr. Kesteloot works with building engineers, maintenance personnel, and trade technicians in a variety of disciplines to keep the district running smoothly, 24 hours a day.
Before joining Sundance Square in 2005, he was director of operations for a downtown project in Phoenix, Arizona.
Barry D. Lohr, CAPP
Director of Parking Services
In any busy downtown area, parking is a major issue. Barry Lohr has many years of professional experience in parking management and related commercial real estate services, and has established himself as a national leader within the parking and transportation industry.
As director of parking services, he applies his knowledge and experience in parking and transportation planning, parking program management, revenue and audit control, program implementation for customer satisfaction, valet parking operations, garage operational design, and value maximization for parking real estate.
He is a member of the International Parking Institute and the Texas Parking and Transportation Association, where he previously sat on the board of directors as treasurer.
Mr. Lohr holds a Certified Administrator of Public Parking (CAPP) from the University of Virginia and a B.S. in business administration from Tennessee Tech University.
Joanne Massey has held the position of comptroller since 2004, when Sundance Square merged with City Center Development Company, where she had been controller since 1986.
Mrs. Massey has been instrumental in securing financing for various groupings of properties and construction projects, has purchased and implemented four computer property management accounting systems, and has maintained her staff size while the company has grown from $30 million to more than $70 million in annual sales and nearly 4 million square feet of leasable retail and office space – all while maintaining a continual flow of reports to management and a constant eye on the bottom line.
Prior to joining City Center, she held positions with Weaver & Tidwell and the Bass Companies.
She holds a BBA in accounting with a concentration in economics from Texas Christian University.