Sundance Square History

Sundance Square began in 1979, when Bass Brothers Enterprises started buying land and buildings in downtown Fort Worth, which was experiencing severe urban decay. They renovated old buildings and constructed new ones, opened restaurants and nightclubs, and transformed downtown from a place to be avoided to a place to be entertained. In homage to Fort Worth’s past, they named the district after the Sundance Kid, who with his more famous partner, Butch Cassidy, often visited downtown Fort Worth for recreation.

Across the nation, hundreds of millions of dollars have been spent in an effort to revitalize city centers. Sundance Square succeeded where others failed through innovative urban planning: preserving the historical integrity of the buildings, making the area very friendly to pedestrians, and realizing that only a true, mixed-use development would create a downtown that would thrive and endure. Throughout the transformation, Sundance Square worked in close partnership with civic, government, and business leaders.

Sundance Square is now recognized as one of the most exciting and successful downtown areas in America. It has received both the James C. Howland Award from the National League of Cities and the Award of Excellence from the Urban Land Institute. It was also selected as the production center for ESPN during NFL Super Week in 2011 and the NCAA Final Four in 2014.

Today, Sundance Square continues to evolve and improve. In 2013, Sundance Square Plaza opened, flanked by two class A office buildings, creating an exciting new destination for downtown Fort Worth. Sundance Square Plaza is a masterpiece of urban design – a place to hang out with friends and family, enjoy great concerts and events, and relax in a fun downtown environment.